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June 17, 2015

Not So Hidden Treasure

By: Cory Kelly

Investing and golf are a lot like cooking. You get out of it what you put into it.  For example, if you make brownies and you put in 18 cups of flour and 1 cup of sugar, they might turn out brown but they probably won't taste very good.  And the real kicker is, if you keep repeating the same process without looking at the results and getting feedback in order to make adjustments, your brownies will turn out exactly the same way every time.  This is the definition of insanity – doing the same thing over and over and expecting different results.

I gave a golf lesson to a financial advisor yesterday who had bought my online golf coaching program and I felt like I was watching the Insanity highlight reel.  He was doing the same thing over and over, expecting different results and getting more frustrated the further he went along.  Instead of slowing down, looking at the results of each shot in order to generate Feedback, he was just blasting balls.  The funny thing about this is I didn’t tell him anything that he didn’t already know or had gone through in my program.  I just made him aware of what his Purpose was and what he was trying to accomplish.  I gave him a plan, a recipe if you will, to get great results.  This in turn lead him to focus on what he can control and forget what he can’t.  I don’t want him thinking technique or anything along those lines.  I just want him reacting to the ball and let the body do what it knows how to.  This took all of 5 minutes to accomplish and everything started to change after that.  His attitude got better, his shots got better and he started having fun.

This correlates to investing as well.  If you are a real estate agent or investor you probably know real estate and know it really well.  Stocks, bonds and mutual funds are the conventional ways to build wealth in your retirement accounts, but what if you don’t like that recipe?  What if picking the right mutual fund or asset allocation is like the 18 cups of flour to you?  It might look ok but it might not taste too good going down, especially since you can’t control any of that stuff.

What if you were able to invest in what you know?  What if you were able to invest in real property – raw land, SFR, MFR, apartments and commercial – for the benefit of your IRA and retirement?  Imagine the power of deferring taxes in a Traditional IRA or having tax free growth in a Roth through investing in what you know.  Imagine helping your clients use this powerful and underutilized tool to dramatically change their futures.  Imagine bringing additional value to your network and sphere of influence by offering alternative solutions for their specific needs.  Imagine the additional value that brings to yourself when you are selling more homes through previously untapped channels.  You can do this by opening a Self-directed IRA with Polycomp or by learning more about the process in order to advise your clients.  It is a great (and in my opinion as I said previously) vastly underutilized investment vehicle.  Separate yourself from the crowd! I am here to help.